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Vol 5, No 1, January  2013
Content

INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION
Ágnes Brix

HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)
Alptekin Erkollar-Birgit Oberer           

COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS
Andrea Bene-Katalin Óhegyi-József Csernák

PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY
Anett Krisztina Szabo

ANIMAL ETHICS IN TOURISM
Azade Özlem Çalık-Gülsel Çiftçi

THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL
Bahar YALCIN

COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER
Barbara Jankowska

THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA
Beáta Kádár

EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT
Bodo Igler-Tobias Braumann-Stephan Böhm

PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA
Burcin Cetin Karabat- Cagatay Karabat-Suayyip Calis

THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR
Cemalettin Öcal Fidanboy- H. Okan Yeloğlu- Hale Alan

THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE
Ceren UZAR- G.Cenk AKKAYA

EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY
Elvan OKUTAN- Sezai OKUTAN

RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE
Emre ERGÜN- Erdoğan GAVCAR

GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH
Engin Deniz ERİŞ- Pınar SÜRAL ÖZER- Ömür Neczan TİMURCANDAY ÖZMEN- Özlem ÇAKIR- Güler TOZKOPARAN

NEW DIMENSIONS OF BALANCED SCORECARD
Erika Blumne Ban- Roland Gacsi- Katalin Lepp

THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES
FATMA CAKIR- AYSENUR CETIN

THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR
Fatma Çakir- Oya Eru

THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
FATMA ÇAKIR- PINAR DELIBAL

THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY
Fejér-Király Gergely- Tánczos Levente József

DIGITAL PR
H.Hale Bozkurt

NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM)
Haluk Selvi- Murat Ay- Savaş Yapıcı

EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES
József Csernák- László Attila Csapó-Krisztián Kisari- István Takács

IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY
Katalin Óhegyi- Virág Szabó- Andrea Bene

POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES
Krisztián Kisari-László Attila Csapó-József Csernák- Árpád Endre Kovács

INFORMATION TECHNOLOGY IN PERFORMANCE EVALUATION AND ITS’ EFFECTS ON THE EVALUATION OBJECTIVES
Katalin Lepp- Krisztián Kisari

THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY
László Attila Csapó-Péter Tasi- Száva Zsigmond

BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE
M. Halit YILDIRIM- Muhammet SAYGIN

THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT
Md. Rosli bin Ismail

MADAME BUTTERFLY’S CAREER PREFERENCE
Meltem Onay

A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business
Michael Gepp-Michael Amberg-Jan Vollmar, Thomas Schaeffler

UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA
Dragan Jeremić-Milan Dimitrijević

EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION
Mohsen Nazari – Zahra Heydarifard

THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA
Muchid Albintani

WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS
Neubauer Éva

EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS
Norhayati Mat Yusoff- Mohd Salehuddin Mohd Zahari- Zamri Ahmad-Nina Farisha Isa- Fatimah Abd Ghani

THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR
Pınar CELİK- Cengiz GOK

IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES
Richárd Gál-Andrea Bene-Katalin Óhegyi- József Csernák

MARKETING PERFORMANCE MANAGEMENT
Roland Gacsi – Zoltan Zeman

THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE
Sally Sayyed Hussien Ahmed

DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION
Sanja Bijakšić –BRano Markić-Slavo Kukić 

THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES
Seçil BAL TAŞTAN- Emre İŞÇİ

MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY
Selma Zone Fekih Ahmed

CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE
Selma Zone Fekih Ahmed- Manel Belguith Koubaa

E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES
Sinem YEYGEL CAKIR- Aysen TEMEL EGINLI

ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINT-BASED RESEARCH METHODOLOGY
Stephan Böhm- Philip Constantine- Bodo Igler

THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP
Suat BEGEÇ- Vita ZARINA- Cem GÜÇEL

METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE
Száva Zsigmond- Krisztián Kisari

Vol 5, No 2, July 2013
Content

A NEW ORGANIZATIONAL FORM: STARFISH ORGANIZATION IN BUSINESS MODEL PERSPECTIVE
Aygul Turan-Aysegul Ozbebek Tunc

BUSINESSES AS FRACTAL ORGANISMS IN CHAOTIC AURA
Aysegul Ozbebek Tunc-Aygul Turan

WHAT  PERCEIVED  SUCCESS  FACTORS  ARE  IMPORTANT  FOR SMALL  BUSINESS  OWNERS  IN  A  TRANSITION  ECONOMY?
Besnik A. Krasniqi-Malush Tullumi

ATTRİBUTİON THEORY AND UNETHICAL PRACTICES IN NEGOTIATION: HOW TO EXPLAIN WHAT IS UNBEARABLE?
Claude Alavoine-Claudine Batazzi

OF KUNG FU AND CHOCOLATES: A STRATEGIC NARRATIVE OF KATHY’S BUSINESS SOJOURN IN CHINA
Cordelia Mason

AN OVERVIEW OF THE INFORMATION AND COMMUNICATIONS TECHNOLOGIES (ICTs) IN TURKEY: THE CURRENT PROBLEMS AND THE PREDICTIONS IN THE FUTURE
Gokce Akdemir Omur

THE POTENTIALS OF “EFFECTUATION” FOR THE RESOLUTION OF THE “POLYLEMMA OF PRODUCTION”
Günther Schuh-Malte Brettel-Cathrin Wesch-Potente-Till Potente-Marius Rosenberg-Michael Keller-Torben Schmitz

LEAN ADMINISTRATION – POTENTIALS, CONTENT AND IMPLEMENTATION STRATEGY
Günther Schuh-Till Potente-Thomas Jasinski-Timo Nuyken

ACCESS TO FINANCE FOR SMEs BY CREDIT GUARANTEE SCHEMES IN TURKEY
Hasmet Sarigul

THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT AND CREATIVE SELF EFFICACY ON CREATIVE WORK INVOLVEMENT
İlge Kurt

AN AHP FRAMEWORK FOR HOSPITAL INFORMATION SYSTEMS’ EVALUATION: THE CASE OF TEHRAN PRIVATE HOSPITALS
Mahsa Serpoush-Mohammad Hossein Askariazad-Farideh Yaghmaie

FROM ENROLMENT TO GRADUATION: EXAMINING THE TIME TO COMPLETE UNDERGRADUATE STUDIES
Maja Mihaljevic Kosor

PROBLEMS  OF  START-UPS  IN  TRANSITION  ECONOMIES: THE  CASE  OF  KOSOVO
Malush Tullumi

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FIRM’S FINANCIAL PERFORMANCE
Marwa El Maghawry Ibrahim-Hayam Hassan Wahba

FACTORS AFFECTING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) IN THE MANUFACTURING SECTOR OF CAIRO, EGYPT
Menna Allah Ahmed Fouad

STUDYİNG THE RELATİON „BRAND – LEADERSHİP” ON THE İNTERNATİONAL MARKET OF SEASİDE TOURİST DESTİNATİONS
Miglena Temelkova-Iliyan Bakalov

COMPETITIVE STRATEGIES FOR NGO’S SURVIVAL: RECOMMENDED STRATEGIES FOR NGO’S IN A HIGHLY TURBULENT POLITICAL AND ECONOMICAL ENVIRONMENT – THE CASE OF NGO IBEC CENTER – SERBIA
Milan Dimitrijević-Dragan Jeremić

THE STRATEGIC BEHAVIOUR OF THE FIRM IN A TRANSITIONAL ECONOMY: CASE OF THE INDUSTRIAL SECTOR IN TUNISIA
Mohamed Karim AZIB

THE INTERACTION BETWEEN THE COMPONENTS OF THE MANAGEMENT SYSTEM OF THE FIRM: A COMPARATIVE ANALYSIS BETWEEN PUBLİC AND PRİVATE ENTERPRİSES IN TUNISIA
Mohamed Karim AZIB

UNDERSTANDING CONSUMER BEHAVIOUR: THEIR CONSUMPTION CHAIN
Poh Phaik See

THE FUTURE OF JOINT VENTURES: LITERATURE REVIEW
Reem Sayyed Hussien Ahmed-Sally Sayyed Hussien Ahmed

IDENTIFICATION AND ASSESSMENT OF NEED FOR CHANGE WITHIN PRODUCTION SYSTEMS
Robert Schmitt-Henrik Glöckner-Till Potente-Thomas Jasinski-Bartholomäus Wolff

THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND TRANSPARENCY & DISCLOSURES IN STATE OWNED ENTERPRISES (SOEs): LITERATURE REVIEW
Sally Sayyed Hussien Ahmed-Reem Sayyed Hussien Ahmed

ASSESSING THE RELATIVE EFFICIENCY OF SPORTS ORGANIZATIONS: A CASE STUDY OF THE KOREAN PROFESSIONAL TEAMS
Seonmin Kim

IMPACT OF PRACTITIONER INVOLVEMENT IN TERTIARY EDUCATION ON KNOWLEDGE MANAGEMENT DEVELOPMENT IN SMES IN LATVIA
Suat BEGEÇ-Vita ZARINA

CREATIVE ECONOMY – BASED CULTURAL TOURISM MANAGEMENT STRATEGIC APPROACH TO  SUSTAINABLE TOURISM DEVELOPMENT OF SAKON NAKHON PROVINCE
Winita  Panich-Thirachaya Maneenetr