GENDER AS A MODERATOR: EXAMINING RELATIONSHIP BETWEEN TECHNOLOGY READINESS, HEDONIC MOTIVATIONS AND USERS’ ACCEPTANCE OF MOBILE GOVERNMENT SERVICES IN PAKISTAN
Keywords:
m-government, technology readiness, hedonic motivations, user behavior, governance, e-government, behavioral intentions, gender.Abstract
Governments worldwide have been using technology to provide services to citizens for a while, but the COVID-19 pandemic has accelerated this process. Mobile technology has become a popular method for delivering government services, known as "m-government" services. The impact which these services have on the public warrants a clear understanding of the users’ behavior towards accepting the new service delivery mechanism. Both Technology Readiness and Hedonic Motivations were evaluated for their effects upon users’ behavioral intentions to accept m-government services. A quantitative research was conducted in Pakistan to determine the users’ behavior. A total of 434 responses were collected based upon stratified sample collected from the provincial and federal capitals of the country. Structural Equation Modeling (SEM) was used to analyze the data. It was concluded that both Technology Readiness and Hedonic Motivations significantly affect users’ behavioral intentions to accept m-government services. Moreover, Gender was identified as a moderator only between Technology Readiness and users’ acceptance of m-governmental services.