FACTORS EFFECTING CROSS-BORDER E-COMMERCE STRATEGIC PERFORMANCE OF SAUDI ORGANIZATIONS

Abstract

The goal of this work is to explore the complex interconnections connecting many elements that impact the strategic the evaluation of the cross-border e-commerce performance among Saudi companies operating within the E-commerce industry. The study utilizes a sample of 207 questionnaires completed by employees. It employs a comprehensive model that includes perceived benefits, lack of organizational compatibility, E-supply chain management adoption, technology infrastructure, IT capabilities, and international marketing capabilities as predictors of cross-border e-commerce strategic performance. As per the findings, there are significant positive associations, which confirm that perceived benefits, lack of organizational compatibility, adoption of e-supply chain management, technological infrastructure, information technology capabilities, and international marketing capabilities all play pivotal roles in forming the strategic outcomes of cross-border e-commerce operations. The research utilizes formative indicators to assess IT capabilities, cross-border e-commerce strategy accomplishment and, international marketing capabilities, hence enhancing the methodological robustness of the investigation. Theoretically, this study

highlights the progress of current frameworks by offering empirical evidence to substantiate the suggested linkages whereas practically findings of this study provide firms with actionable insights that may be utilized to improve the effectiveness of their cross-border e-commerce strategy. Nevertheless, the research acknowledges certain constraints, such as possible biases in respondents' answers and the narrow scope of the study limited to a certain business. As a result, it emphasizes the need for prudence when attempting to apply these findings to a broader context. Potential areas for future research could include investigating factors that moderate the relationship between cross-border e-commerce strategic performance and other variables, examining the temporal dynamics of this relationship across time, and assessing the influence of developing technologies on the strategic performance of cross-border e-commerce. In brief, this work accelerate improvement to the comprehension of cross-border e-commerce operations by providing theoretical insights, practical recommendations, and opportunities for further investigation in the ever-changing global e-commerce environment.