TRANSCENDING BORDERS: UNPACKING E-COMMERCE ADOPTION IN BOTSWANA AND ITS IMPLICATIONS FOR OTHER DEVELOPING ECONOMIES

Authors

  • Gaone Geoffrey Seleka Graduate School of Business Administration University of Zambia, School of Business
  • Mubanga Mpundu University of the Western cape, Faculty of Economics and Management Sciences, Department of Economics, P/Bag X17, Robert Sobukwe Road, Belville, 7535, Cape Town, South Africa.

Keywords:

E-commerce, Developing Countries, Social Influence, Botswana, Smart PLS 4.

Abstract

The primary objective of this study was to investigate the impact of factors such as word of mouth, social influence, and technology on the adoption of e-commerce. The study participants consisted of e-commerce users from Botswana. This study utilised a cross-sectional research design and employed a quantitative research approach. The questionnaire was modified to collect data from participants. The questionnaires were created using a 5-point Likert scale, and data was collected through convenience sampling. The study's response rate was 66.7%. The collected data was analysed using the smart PLS-4 software. The results of the study indicated that e-word of mouth, social influence, and technology all had a significant positive impact on the adoption of e-commerce. This study thoroughly examines the implications of e-commerce in developing countries. The findings have significant implications for future academic research.

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Published

2023-11-01

Issue

Vol. 15 No. 2 (2023): International Journal of eBusiness and eGovernment Studies (IJEBEG)

Section

Original Article