COMPETENCY DEVELOPMENT FOR THAILAND-BASED DIGITAL ENTREPRENEURS: REGISTERED WITH THE DEPARTMENT OF BUSINESS DEVELOPMENT (DBD)

Abstract

The study sought to discover and evaluate the skills and components of entrepreneurial talents in digital enterprises in Thailand through the application of third-order confirmatory factor analysis. Data was collected by distributing an online questionnaire to 900 digital entrepreneurs located in Thailand. Analysed data utilising descriptive statistics, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). Empirical data that supported the proposed model confirmed the presence of sixteen minor components in addition to four primary constituents. The factors encompassed a wide range of aspects, such as: 1) Digital learning and development encompasses various activities, including content creation, content marketing, promoting creative thinking, quickly acquiring information and skills, designing digital media, and visualising digital media. 2) Data analysis involves various duties, including developing a vision, strategic planning, using digital business analytics, analysing, and interpreting marketing data, and resolving digital-related difficulties. 3) Utilising digital communication channels to establish networks and boost cooperation. 4) Proficiency in data analysis, tool utilisation, problem-solving in digital environments, and adaptability to dynamic situations. In order to excel in the digital industry, digital entrepreneurs must boost their self-improvement abilities and cultivate the capabilities of their team.