E-BUSINESS PERFORMANCE AND CYBER SECURITY MEASURES: MEDIATING ROLE OF EMPLOYEE CYBERSECURITY BEHAVIOUR AND TECHNOLOGICAL SOPHISTICATION

Abstract

The primary aim of this research is to investigate the interplay among organizational cybersecurity measures, employee behaviour, technological proficiency, and E-business performance. This study, which takes a quantitative research method, examines how employee behaviour and technological proficiency mediate the impact of organisational cybersecurity measures on the performance of e-businesses. A survey was used to gather data from a variety of companies, and Amos was used in structural equation modelling (SEM) to evaluate the intricate correlations between the important factors. Ensuring the robustness and trustworthiness of the findings through methodological rigour allows for a thorough investigation of the study objectives. The empirical results of the study corroborate the moderating impacts of employee cybersecurity behaviour and the profile of technological sophistication in transforming organisational cybersecurity strategies into measurable outcomes for e-business success. Every hypothesis that has been put forth has been proven true, which emphasises how important it is to foster a culture that understands cybersecurity, align technology spending with organisational needs, and ensure that cutting-edge infrastructure supports policies and guidance from upper management. To summarise, this study provides valuable insights into the intricate connections between organisational cybersecurity procedures and electronic business activities. This study shows how important it is for businesses to have tech-savvy employees and good staff behaviour when it comes to improving their safety in this digital age. It backs up the idea that how employees act and how well they know how to use technology are very important to the success of an organization's safety and e-business. By presenting evidence-based insights, the study enriches current understanding and provides a nuanced comprehension of the complex dynamics in the digital age.