THE PREPARATION TO BE ACCREDITED BY CLEAN ROOM STANDARD (ISO 14644) IN THE ELECTRICAL AND ELECTRONIC INDUSTRY

Abstract

In the current competitive marketing landscape, particularly within the electrical and electronics industry, the adoption of cleanroom standards, including those outlined in ISO 14644, is essential for gaining valuable insights and fostering industry growth. This study aims to investigate the factors influencing the adoption and implementation of cleanroom standards in Thailand’s electrical and electronics sector. A mixed-methods approach was employed to explore the motivations, challenges, and impacts of cleanroom certification across 500 companies. The study identified four primary constructs influencing the adoption of cleanroom standards: Regulatory Insights, Resource Arrangement, Stakeholder Collaboration, and Learning and Growth. The structural equation model reveals complex interrelationships among these factors, with Regulatory Insights emerging as the most influential. The key motivation for certification was identified as the enhancement of product quality, while the principal challenge was the substantial costs associated with technology and equipment. Following certification, companies reported significant improvements in product quality, reputation, and customer satisfaction. No notable differences were found in the perceived importance of these factors between small-medium enterprises and large enterprises. These findings suggest that enhancing the understanding of quality management practices within emerging manufacturing sectors can significantly contribute to the development of both theory and practice, as well as inform policy decisions, thereby supporting the growth of high-tech industries.