REVIEWING UTAUT DIMENSION'S EFFECTS ON INTENTION TO USE ELECTRONIC GOVERNMENT SERVICES: INSPECTING IRAQI CITIZENS' PERSPECTIVES

Abstract

This study examines the influence of the Unified Theory of Acceptance and Use of Technology (UTAUT) components on Iraqi citizens’ intentions to adopt digital government services. A descriptive research approach was employed, utilising a survey comprising 24 questions. The sample consisted of 350 Iraqi citizens, selected through convenience sampling. The reliability and adequacy of the scale were confirmed through Cronbach’s alpha and the Kaiser-Meyer-Olkin (KMO) test. A descriptive and explanatory analysis was conducted on the collected data, with the Variance Inflation Factor (VIF) test confirming the absence of multicollinearity among variables. Hypotheses were assessed using multiple linear regression analysis. Statistically, "facilitating conditions" and "performance expectancy" significantly influenced the adoption of online government services, explaining 32.4% of the variance in Iraqi citizens' intentions. Conversely, social influence and effort expectancy exhibited minimal effect on the inclination to utilise digital government platforms. The findings indicate that Iraqis infrequently engage with computerised government services. Consequently, this study extends existing knowledge by developing a theoretical framework that elucidates and predicts user behaviour regarding the adoption of digital government services, particularly within Iraqi public institutions.