THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON ENVIRONMENTAL, OPERATIONAL AND ORGANIZATIONAL PERFORMANCES OF SEAFOOD MANUFACTURERS IN THAILAND

Abstract

The objectives of this research are to 1) study the levels of green supply chain management practices (GSCMP), environmental performance, (ENP), operational performance (OPP), and organizational performance (ORP) and 2) study the effects of GSCMP, ENP, OPP, and ORP on each other in the context of seafood manufacturers in Thailand. The study used quantitative method research. The sample in the quantitative research was 340 Thailand seafood manufacturers, arisen from stratified sampling by area. The instruments used in the research were questionnaires. The statistics used for quantitative data analysis were frequency, percentage, mean, standard deviation, confirmative factor analysis and structural equation modeling. The findings revealed that the levels of GSCMP, ENP, OPP, and ORP were at a high level. In addition, GSCMP had a direct positive effect on ENP and OPP and a positive indirect effect on OPP and ORP with mediation effects of ENP and OPP, respectively. Besides, ENP had a positive direct effect on OPP and a positive indirect effect on ORP with mediation effect of OPP. Such findings can be a guideline for seafood manufacturers to improve their organizational performance. Government agencies, furthermore, can use the study results to formulate a policy for helping entrepreneurs. Academicians and interested people, moreover, can bring the research results to study and conduct further research.