EXPLORING THE ANTECEDENTS TO INNOVATION PERFOEMANCE IN THAI INFORMATION COMMUNICATION TECHNOLOGY SEMs

Abstract

Innovation performance in Information Communication Technology (ICT) firms is the key factor in developing the digital economy that plays a crucial role in enhancing overall economy of the country. Prior studies lack in explaining the intangible resources as an antecedent of IP in the context of Thai ICT Small and Medium Enterprises (SMEs). Therefore, the study set out to investigate how innovative capability (IC), quality management (QM), strategy (ST), and competitive advantage (CA) influenced a Thai ICT SME innovation performance (IP). To achieve the study objectives, the data was collected from 431 managers and entrepreneurs working in Thai ICT SMEs using multiple-stage and simple random sampling. Due to the continuing Covid-19 pandemic, data was collected online using Google Forms. The LISREL 9.1 software program was used to conduct the subsequent goodness-of-fit (GOF) assessment and the confirmatory factor analysis (CFA). A structural equation model (SEM) was used test the hypothesis of the study. The analysis showed that all the model's causal variables positively affected IP. Finally, this study presents various theoretical and practical contributions and study limitations in the concluding section of the study.