EXPLORATORY FACTOR AND STRUCTURAL EQUATION MODELLING ANALYSIS OF INCREASING EFFICIENCY OF ACCOUNTING OFFICERS WITH DEMING CYCLE

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Keywords:

Deming cycle, efficiency, accounting officers, Rayong province, checking, action, planning

Abstract

The majority of accounting firms in Rayong, Thailand's industrial province, struggle with an unbalanced client-employee ratio and a lack of efficiency. This study aimed to provide a guideline for increasing performance efficiency and investigate factors associated with improving performance efficiency in accounting offices in Rayong using the Deming Cycle technique. The population for this study comprised accountants from 79 accounting businesses in Rayong. Cluster sampling was used to choose the sample, followed by random sampling. 226 individuals completed the questionnaire in total. The percentage, mean, standard deviation, and exploratory factor analysis were utilized to analyze the data (EFA). Additionally, PLS-SEM was used to examine the relationship between variables. The findings indicated that EFA was composed of four components: checking, acting, planning, and doing. The importance of a guideline for boosting accounting offices' performance efficiency was regarded as high. When criteria were ranked, doing came out on top, followed by action, checking, and planning. Additionally, the SEM results revealed a clear correlation between accountant efficiency and all elements such as checking, acting, planning, and doing. Accounting firms can use the research findings to help them improve their service levels and operational efficiency, hence increasing client satisfaction.

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Published

2022-03-01