RELATIONSHIP BETWEEN COST REDUCTION AND REEVALUATING CUSTOMERS' DESIRES: THE MEDIATING ROLE OF SUSTAINABLE DEVELOPMENT
Keywords:
cost reduction, sustainable development, customers' desiresAbstract
Given the general trend toward corporate social responsibility, the purpose of this study was to evaluate the moderating role of sustainable development (SD) in the link between cost reduction (CR) and evaluating customer wants (CD). The study considers four components of sustainable development: economic, social, technical, and environmental dimensions. As a research community, the study contains 150 individuals from the Iraqi Ministry of Industry and Mines. The data indicate that CR has a substantial favorable effect on all parameters of SD. Moreover, reconsidering consumers' wishes (CD) and the aspects of SD influence and strengthen the functional relationship of CR in restoring CD, whereas the economic component has the opposite effect. This study's conclusions give organizations empirical input on using SD characteristics to suit customer requests.