FINANCIAL AND NON-FINANCIAL PERFORMANCE EVALUATION – AN INTER-FIRM COMPARISON

Abstract

This study employs and limits itself to three non-financial performance indicators and two financial performance indicators to evaluate the overall performance of the sample organizations under consideration. These are non-financial performance indicators about Operating Performance (Capacity utilization, Production of Crude Oil and Petroleum Products), Marketing Performance (Number of Retails Outlets, Market Share of Oil Company, and Number of LPG Customers), and Employee Performance (Sales, Profit, and Assets per Employee). Profitability Performance (NP Ratio, Return on Total Assets, and Return on Capital Employed) and Overall Growth Performance (Growth in Sales, Profit, and Assets) are the financial performance indicators. The primary objective of this research is to determine the degree to which the variables mentioned above influence the overall performance of the three sample energy corporations under investigation. Through this method, the present researcher can conduct an inter-firm comparison to identify, if any, performance variation over the ten years of observation. This process allowed the researcher to identify lapses and suggest immediate and long-term measures to eliminate bottlenecks caused by such lapses.