EMPLOYEES’ OPINIONS ON INCREASING AIRPORT NON-AERONAUTICAL REVENUE EVIDENCE IN THAILAND
Keywords:
Airport Revenue, Non-aviation revenue, Aviation Business.Abstract
This article presents a study of the perspectives of 228 airport employees regarding the strategies for increasing non-aviation revenue and the administration of commercial space influencing the increase of non-aviation revenue at a Thai airport. The research reveals that (1) opinions on the management strategies for non-aviation revenues emphasize the need for clear communication of airport policies leading to the alignment of airport operation mission, operational planning, management systemization, and responsibility allocation. Moreover, monitoring, supervision, and reporting operational outcomes should be transparent for commercial activities to increase revenue. However, the study did not identify statistically significant factors associated with spatial management strategies that influence the growth of non-aviation revenue at the airport under study. The relationship between indicators related to revenue management, space allocation, business suitability, benefit, rent collection, and the promotion of commercial activities for interested parties was only observed as a trend. (2) According to opinions on personnel management to support the increase in non-aviation revenue for the airport, it is necessary to recruit knowledgeable and capable personnel to improve or introduce new activity models, as well as to develop the skills, knowledge, and abilities of airport employees in commercial activities. (3) No statistically significant results were observed for variables associated with commercial space control and the inspection of commercial activities. This is likely because control and inspection activities do not generate revenue. No statistically significant findings were observed regarding the organization of technology and information systems and commercial space systems. However, a negative trend was observed, indicating that the increase in non-aviation revenue was affected. Both variables may contribute to the rising costs of management.