CORPORATE SOCIAL RESPONSIBILITY IMPACTS ON SME’S PERFORMANCE IN THE US AND CHINA

Abstract

In recent times, the concept of corporate social responsibility (CSR) has garnered considerable attention as a crucial aspect of small and medium-sized enterprises' (SMEs) performance. Consequently, recent studies have focused on examining this phenomenon. Therefore, this article aims to analyse the influence of corporate social responsibility (CSR) on green human resource management (HRM) and firm reputation and their subsequent effects on the performance of small and medium-sized enterprises (SMEs) in China and the United States (US). This study examines the mediating effect of green human resource management (HRM) and firm reputation on the relationship between corporate social responsibility (CSR) and small and medium-sized enterprises (SMEs) performance in China and the United States. The research employed survey questionnaires as a means of data collection from employees working in small and medium-sized enterprises (SMEs) located in China and the United States. The article employed the SPSS-AMOS software to assess the reliability of the data and examine the relationships between variables. The results of the study demonstrate a positive correlation between corporate social responsibility (CSR) and green human resource management (HRM), as well as a positive relationship between firm reputation and both CSR and green HRM. Furthermore, these factors exhibit a positive connection with the performance of small and medium-sized enterprises (SMEs) in both China and the United States. The findings of the study also revealed that there is a significant mediating role played by green HRM and firm reputation in the relationship between CSR and SME performance in both China and the US. This article provides guidance to policymakers in the development of policies aimed at enhancing the performance of small and medium-sized enterprises (SMEs) through the implementation of corporate social responsibility (CSR) and effective green human resource management (HRM) practices.