ANALYSING THE EFFECT OF TAX FACTORS, CUSTOMS FACTORS, AND ELECTRONIC FACTORS ON SALES GROWTH IN THE CORPORATE INDUSTRY: MODERATING EFFECTS OF E-COMMERCE

Abstract

The primary aim of this study is to examine the influence of Customs Factors, Electronic Commerce, Electronic Factors, and Tax Factors on Sales Growth within the Jordanian business Sector. The primary objective of this study is to ascertain the primary determinants that contribute to Sales Growth in Jordan, with the purpose of providing actionable suggestions for companies and policymakers. The present study employed SmartPLS 4 software to conduct route analysis, utilising data obtained through structured questionnaires distributed among a diverse sample of firms in the country of Jordan. The implementation of streamlined customs processes has been shown to have a significant beneficial effect on sales growth for Jordanian firms (Path Coefficient = 11.958, T-Statistic = 11.958, p < 0.001), underscoring the strategic importance of these customs factors. The implementation of Electronic Commerce has had a substantial impact on the growth of sales (Path Coefficient = 3.279, T-Statistic = 3.279, p = 0.001), highlighting its crucial role in growing market penetration and fostering consumer interaction. Although there was no significant direct association seen between Electronic Factors and Sales Growth (Path Coefficient = 1.057, T-Statistic = 1.057, p = 0.291), it is necessary to do more investigation into individual electronic components. The study found that Tax Factors had a significant role in determining Sales Growth (Path Coefficient = 4.069, T-Statistic = 4.069, p < 0.001), highlighting its significance for firms in Jordan. Moreover, Electronic Commerce played a moderating role by amplifying the influence of tax-related issues and electronic factors on the expansion of sales. Subsequent research endeavours should be directed towards the exploration of individual variations within diverse sectors, the comprehensive examination of tax policies' intricacies, the investigation of strategies for digital transformation, and the implementation of longitudinal analysis. It is recommended to undertake an investigation into the customs procedures associated with global trade and offer tailored policy recommendations for the business industry in Jordan. This study adds to the current corpus of knowledge by deepening our understanding of the primary factors that influence Sales Growth within this particular context.