THE ROLE OF COMMUNITY PARTICIPATION AND DIGITAL TECHNOLOGIES IN SUSTAINABLE DEVELOPMENT OF COASTAL AREAS IN VIETNAM: ASSESSMENT OF THE NATIONAL TOURISM DEVELOPMENT STRATEGY AND GREEN SOCIAL AWARENESS

Abstract

Sustainable development is a global necessity given the significant economic uncertainties, requiring focus from both recent research and seasoned decision-makers. This article delves into how community participation and digital technologies affect the sustainable development of coastal areas in Vietnam. In addition, the research examines the impact of national tourism development strategies and green social awareness on community participation, digital technologies, and the sustainable development of coastal areas in Vietnam. The article utilised questionnaires to collect primary data from the chosen participants. This research examines the relationship between different factors and constructs, as well as the connections between variables using smart-PLS. The results showed that community involvement and digital technologies are positively linked to the sustainable development of coastal regions in Vietnam. The findings showed that national tourism development strategies and green social awareness play a significant role in moderating community participation, digital technologies, and sustainable development of the coastal area in Vietnam. This study assists policymakers in formulating policies to promote sustainable development through the implementation of national tourism development strategies, fostering green social awareness, encouraging community participation, and utilising digital technologies.