TOP MANAGEMENT SUPPORT, ORGANISATIONAL READINESS AND COSTS ON THE DECISION TO ADOPT TECHNOLOGY: MEDIATING ROLE OF INTENTION TO ADOPT TECHNOLOGY

Abstract

Technology adoption has emerged as a critical determinant of organisational success, warranting focused attention in contemporary academic discourse. Consequently, this study explores how organisational factors, namely top management support, organisational readiness, and initial costs, influence the decision to adopt technology within manufacturing firms in Vietnam. Furthermore, it investigates the mediating role of the intention to adopt technology in the relationship between these organisational factors and the actual decision to implement technological innovations. Data were collected through structured questionnaires administered to employees in Vietnam’s manufacturing sector. The analysis employed Smart PLS to assess the interrelationships among the identified variables. The findings revealed that top management support, organisational readiness, and initial costs are positively linked to the decision to embrace technology in the manufacturing context. Additionally, the intention to adopt technology was found to significantly mediate the effect of these organisational factors on technology adoption decisions. These insights provide valuable guidance for policymakers in formulating strategies that facilitate technology adoption, emphasising the importance of managerial backing, adequate preparedness, and cost feasibility.