DIGITAL TRANSFORMATION AND INNOVATION IN VIETNAMESE SMES: A PATHWAY TO SUSTAINABLE GROWTH

Abstract

Sustainable growth has been the foremost requirement for the every firm around the globe and this aspect requires the focus of recent literature. Hence, the present article examines the impact of digital transformation on technological innovativeness and technological innovativeness impact on sustainable growth in Vietnamese SMEs. The study also examines the moderating impact of employee willingness and organizational support among these associations. The study used the primary data collected from the employees of the SMEs to check the association among variables. For this purpose, the study used the survey questionnaires. To check the data reliability and association among variables, the study used the smart-PLS. The outcomes indicated that the digital transformation has a positive association with technological innovativeness and technological innovativeness has a positive linkage with sustainable growth. The results also exposed that the technological innovativeness plays a positive mediating role while employee willingness plays a positive while organizational support plays negative moderating role in the framework. The study guides the policymakers that the sustainable growth could be achieved by effective use of digital transformation and technological innovativeness.