EFFECT OF FINANCIAL INNOVATION, FINANCIAL DECISION-MAKING EFFECTIVENESS, AND STAKEHOLDERS’ SATISFACTION ON INVESTMENT DECISIONS: MODERATING ROLE OF DIGITAL LEADERSHIP

Abstract

The study aimed was to test effect of financial innovation, financial decision-making effectiveness, and stakeholders’ satisfaction on investment decisions with the moderating role of digital leadership in the banking sector. Data collected from employees of banking sector using convenient sampling technique where structural equation modeling technique used to test the study hypothesis. Result indicated that financial innovation, financial decision making effectiveness and stakeholder’s satisfaction have significant impact on investment decisions. On the other hand, digital leadership as a moderating variable also strengthen the impact of financial innovation, financial decision making effectiveness and stakeholder’s satisfaction on the investment decisions. The study with the significant findings provides important theoretical and practical implications through highlighting the significant role of financial innovation, financial decision-making effectiveness, and stakeholders’ satisfaction in enhancing investment decisions in the banking sector. Moreover, moderating role of digital leadership also emphasizes the significant role of digital leadership which emphasizes the need for banks to strengthen digital leadership capabilities to maximize the positive impact of these factors on investment decision-making efficiency and organizational growth.