ANTECEDENTS AND CONSEQUENCES OF PEOPLES' ATTITUDES TOWARDS SHARING ECONOMY: A MODERATED MEDIATION MODEL

Abstract

The current research study describes the antecedents and consequences of people's attitude towards the sharing economy using a moderated and mediation model. This research study was conducted in China and is based on primary data analysis where data is collected using specific questions related to the understudy variables, the TAM factors, the social factors, and the attitude factors. These are all considered as independent variables while the attitude towards sharing economy and repurchase intention are considered dependent variables. The data based on primary sources is collected from 100 plus respondent participants for measuring the data using the IBM SPSS software while running different informative results, including descriptive statistical analysis, the correlation coefficient, the one-way ANOVA test analysis, the regression analysis, as well as the ratio test analysis between independent and dependent variables. The result found that there are negative but significant relations between attitude towards sharing economy and TAM factors and social factors.