International Journal of eBusiness and eGovernment Studies (IJEBEG)
Subject: Business, Management and Accounting, Management Information systems, Management of Technology and Innovation, Public Policy and Administration

Vol 18, No 2, 2026

SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTION AMONG FAST-FOOD CONSUMERS IN SAUDI ARABIA: THE MODERATING ROLE OF CULTURAL VALUES
Tawfik Al Nahdi

DIAGNOSING THE GAP IN APPLYING GREEN HUMAN RESOURCE MANAGEMENT (GHRM) PRACTICES TO ACHIEVE SHARED VALUE
Makkiyah Kraidi Bunyan Alkabi

THE IMPACT OF MARKETING QUALITY ON STRATEGIC SUCCESS: AN EXPLORATORY STUDY
Majeed Hameed Majeed Al-Ali & Sawsan Ibrahim Ragab & Barazan Ali Huossein & Kalthoom Hameed Ramadan & Adnan Mostafa Al-Sinjary

GREEN INNOVATION TOWARD A SUSTAINABLE GREEN HUMAN-MADE TOURISM DESTINATION: THE MODERATING ROLES OF GREEN COMMITMENT AND GREEN ATTRACTIVENESS
Khil Wailmi & Mahrinasari MS & Ayi Ahadiat