LEADERS' EMOTIONAL CONTAGION: UNVEILING THE CATALYST FOR SOLDIERS' MORALE, ADAPTABILITY, AND UNIT COHESION IN MILITARY SETTINGS

Abstract

This study embarked on a comprehensive investigation into the phenomenon of leaders' emotional contagion within military settings. Drawing from Social Identity Theory and Emotional Contagion Theory and considering a diverse and representative sample of military personnel, the research delved into the intricate relationships between leaders' emotional expressions, soldiers' adaptability, unit cohesion, and morale. The study employed a rigorous quantitative research methodology, utilizing surveys and statistical analyses to unravel the complex web of emotional contagion dynamics. A stratified random sampling method ensured representation across different units and ranks within the military base, ensuring the diversity of perspectives and experiences. Data were collected through self-report questionnaires, allowing participants to express their perceptions and experiences. Statistical analyses, conducted using IBM SPSS Statistics version 25, included regression analyses to examine the relationships between key variables, mediation analyses to unveil the role of soldiers' morale as a mediator, and moderation analyses to assess the impact of leaders' communication quality. The findings of this study contribute valuable insights into the emotional dynamics of military units, shedding light on the pivotal role of leaders' emotional contagion, soldiers' morale, and communication quality in shaping soldiers' adaptability, unit cohesion, and overall effectiveness. These methodologically rigorous findings have practical implications for leadership development and training within military contexts, ultimately enhancing mission readiness and soldier well-being.