IMPACT OF QUALITY OF WORK LIFE IN PROMOTING CREATIVE BEHAVIOR OF EMPLOYEES: FIELD RESEARCH AT AL-RAFIDAIN COLLEGE IN BAGHDAD GOVERNORATE

Abstract

The current work explores the effect of the quality of work life variable on creative behavior for employees in private colleges in Baghdad Governorate. It addresses the research problem crystallized in the recent changes reflected in different ways on the business environment and its impact on the behavior of cadres if the traditional style becomes unable to face the challenges. This problem motivated researchers to highlight a different style and method that pushes cadres to achieve creativity and innovation. A sample of 161 individuals was selected from a group of employees from the college cadre’s framework of research, especially a group from Al-Rafidain National College in Baghdad Governorate. IBM SPSS 29 was used to analyze the data considering correlation and regression analysis. One of the most important conclusions is a significant correlation between the variable quality of life work at the level of creative behavior of employees. Also, at the level of the overall organization, it helps in a positive impact in promoting advanced stages of innovation for its employees.