THE IMPACT OF MARKETING QUALITY ON STRATEGIC SUCCESS: AN EXPLORATORY STUDY

Authors

  • Majeed Hameed Majeed Al-Ali Northern Technical University/ Technical Administrative College
  • Sawsan Ibrahim Ragab Northern Technical University/ Technical Administrative College
  • Barazan Ali Huossein University of mosul/ College of islamic sciences
  • Kalthoom Hameed Ramadan University of Mosul, College of Medicine, Mosul
  • Adnan Mostafa Al-Sinjary Northern Technical University/ Technical Administrative College

Abstract

The study aims at investigating the effect of marketing quality management on strategic success through checking the impact of the principles of marketing quality management in achieving strategic success in Al- Kawthar Soft Drinks Factory in Kirkuk Governorate at Iraq. The marketing quality management represented by its principles (continuous improvement, focusing on the customer, attribution of senior management, participation of employees, decision-making based on facts, education and training) affects the strategic success of Al- Kawthar Soft Drinks Factory in Kirkuk Governorate. Quantitative approach is applied, questionnaire is used for data collection, the sample size is 42 directors and supervisors of production lines. The results illustrate that the marketing quality management is an important requirement for any organization, as it gives a competitive advantage, and if organizations want to distinguish themselves from competitors, they must fully carry out the basic requirements on which they are based, without prejudice to any requirement.

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Published

2026-09-25

Issue

Vol. 18 No. 2 (2026): International Journal of eBusiness and eGovernment Studies (IJEBEG)

Section

Original Article