Vol. 18 No. 2 (2026): International Journal of eBusiness and eGovernment Studies (IJEBEG)

Original Article

• SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTION AMONG FAST-FOOD CONSUMERS IN SAUDI ARABIA: THE MODERATING ROLE OF CULTURAL VALUES

  Tawfik Al Nahdi

  1-30

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• DIAGNOSING THE GAP IN APPLYING GREEN HUMAN RESOURCE MANAGEMENT (GHRM) PRACTICES TO ACHIEVE SHARED VALUE

  Makkiyah Kraidi Bunyan Alkabi

  31-49

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• THE IMPACT OF MARKETING QUALITY ON STRATEGIC SUCCESS: AN EXPLORATORY STUDY

  Majeed Hameed Majeed Al-Ali, Sawsan Ibrahim Ragab, Barazan Ali Huossein, Kalthoom Hameed Ramadan, Adnan Mostafa Al-Sinjary

  50-69

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• GREEN INNOVATION TOWARD A SUSTAINABLE GREEN HUMAN-MADE TOURISM DESTINATION: THE MODERATING ROLES OF GREEN COMMITMENT AND GREEN ATTRACTIVENESS

  Khil Wailmi, Mahrinasari MS, Ayi Ahadiat

  70-96

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